4 Steps for Successful Sales Pitch Examples

By following the right steps to create successful sales pitch, you’ll be able to increase your odds of focusing your strategy and giving your prospective customer a professional, concise, and convincing presentation that will help you to close the sale. Use the following simple steps to assist you with the winning sales pitch alternatives.

Capture Your Customer’s Attention

Being able to grab the attention of your customer is the first step in any good sales pitch. In fact, it is believed that up to 80 percent of successes in sales are result directly from a powerful headline, introduction or beginning statement. In terms of sales pitch that will close the deal, it is the first impression that holds the largest amount of weight. For this reason, you have to make sure that it is developed with a tremendous amount of consciousness and care. Whether you will be speaking with your potential customer in person, over the phone, through an email, by way of your website, or even in a radio or print ad, the way you get started will play a vital role in the prospect’s willingness to listen to you or simply walk away. Here are two sales pitch examples that have been highly successful:

• “Our largest ever shipment of MP3 players has just arrived and they’re moving fast. Check them out before they’re gone!”
• “The Busy Person’s Guide to Sales Letters: Save time and make money with reusable letters for any customer”

Clearly Outline the Problem

When you pay attention to what your customer is saying, you will be able to identify just what your customer needs. All too frequently people overlook this step and miss this vital opportunity. However, when you take the time to listen, you are not only showing your customer that you care, but you will be able to clearly understand the problem faced by that person or business, and can offer solutions through the use of your product or service. Without knowing the problem, you cannot formulate a solution. It is important not to become so eager to close a deal that you bypass this effort. Here are two sales pitch examples of a customer identifying a problem:

• “I’ve been unable to find an accessory for my MP3 player that I can afford.”
• “I like this technology but need greater energy efficiency.”

Generating Interest

Once you have opened communication with the prospective customer and have discussed his or her problem, then it is time to create some excitement about your product or service. This must be accomplished quite carefully. There are all too many sales pitch examples of individuals who tried to create a hard sell and lost the trust of the customer in doing so. In this step, trust is vital, as customers won’t want to make a purchase and interact with a person or business with which they feel uncomfortable. Demonstrate that you have listened to the customer’s problems and give some concise detail as to how your product or service will be able to benefit him or her. The intent is to capture the customer’s attention and encourage him or her to feel excited about it. Here is one of the sales pitch examples that has worked in generating interest:

• “I understand that it can be challenging to find affordable accessories for that product. I think we may have the product that you want and that will fit within your budget.”

Here, the customer will become interested in what you have to offer and will give you the opportunity to provide more detail.

Building Desire 

Once the customer has learned about your product or service and the way that it meets his or her needs, you can provide assistance in making the final decision by showing the various options available and explaining how simple it is to make the purchase. You can also add additional types of sales pitch samples, such as the following hook that can close the sale:

• “To make sure this is a custom fit, we’ll alter this product to make sure it performs just as you need it to. If you have a sample available, we can make the alteration right now.”

From here, you will be ready to move the customer forward so that he or she will take the necessary action and you will be able to close the sale. That said, with the right sales pitch approach, even if the sale doesn’t close, you will have built a positive experience with the customer who may return to make the purchase at a later date, will talk about your products or services with others, or will keep you in mind when similar products are needed.

Copyright Small Biz 1 - Small Business Guide All Rights Reserved.