Google Offers

Google launches its new promotional discount service offering called “Offers”. What is Google Offers? Google Offers has been built on a similar business model as Groupon. Offers is a discount service that delivers discounts and special offers from small businesses to their local markets at special prices during a limited time period.

The Major Google Offers Stakeholders:

Google Offers Users

The Google Offers users / customers are now able take advantage of special promotional local discounts offered by local small businesses. In addition customers are able to make a purchase by using Google App from their cell phone (this is a one of the major competitive advantage of Google Offers).

Google Offers Discount Providers

Local Small Businesses are now able to spread their word by using the power of Google Offers. This can be beneficial for startups and small businesses since they get a huge marketing and promotion coverage over a short time period. It is a great opportunity for new small businesses to introduce their business, products and services and convert more visitors into new customers. Promoting a new brand by using the network of Google Offers can be a very smart strategy for small businesses.

Google Offers Background

Eric E. Schmidt, the former Google CEO, admitted that Google failed in many ways to take advantage of social media trends and developments over the last few years. Google was not able to respond quickly enough to social media. In addition Google failed to acquire Groupon even for $6 B. Google Offers is a way for Google to improve its position in the social media world and at the same time to directly compete with Groupon. The advantages of Offers compared to Groupon are the Google large online presence and online network, the current large base of Google subscribers and Google Search fans. In addition the largest direct competitive advantage of Google Offers is the integration of discount offerings with mobile payments. Google Offers is currently the only discount provider offering total solutions in this strategic group. Customers can now find a local discount offers and directly purchase the deal on their cell phone by using the Google App for free.

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