Writing a Sales Pitch

How to Write a Sales Pitch That Will Close the Sale

When it came time for writing a sales pitch, you want to make sure that you’re doing things right and that you’ll be making the best possible impression with your current or prospective customer. There are many different resources available online to guide you, but it can be difficult to know which ones to use and whether or not they are complete. Aside from the overall structure itself, there are some important tips that you can follow that will help you to make certain that you will have a sales pitch that will increase your odds of closing a sale. Use the following to help you to achieve this goal by adding the right polish and efficacy to your presentation.

Open by capturing the customer’s attention

Your beginning statement should be designed specifically to capture your customer’s attention. While creating a sales pitch, you need to get started with an introduction that your target market simply won’t be able to ignore. In order to create this statement, consider the position of your potential customer. What are the challenges that he or she faces? Try to put yourself in your customer’s shoes and imagine his or her challenges, needs, and expectations, and then target your statement specifically to that perspective.

Support your claims with facts

Once you’ve caught the attention of your customer, it’s time to try to keep it. When you’re creating a sales pitch, it’s important to avoid any fluffy sentences that are weak or unsupported. Instead, use facts to drive home your opener. Good quality statistical data (that is properly referenced – and that is especially valuable if the information comes from a recognizable source such as a government or large industry organization) will give your pitch credibility when compared to one that is written based only on opinions.

Create a closing statement that encourages a call to action

Writing and developing a sales pitch closing statement should encourage your current or potential customer to take some kind of specific action. Whether that is actually making a purchase, signing up for a free trial, or simply seeking more information, you need to make certain that the sales pitch isn’t your last contact with this individual. To do this, close with a statement that provides your customer with some form of direction. The all-too familiar “act now” or “contact us today” lines that are heard in all forms of advertising are the more basic and well-known forms of this type of call to action.

Keep things direct and concise

Though you do want to make sure that you cover all of the essentials when write a sales pitch, do keep in mind that your customer may not want to spend a very long time reading or listening to a lengthy pitch. The last thing that you want to do is make your customer bored or frustrated. This may even mean that they will leave or put it away before they reach that final call to action. Instead, get to the point. Be direct and concise so that you can keep things short and interesting. You don’t need to include every single detail within the sales pitch. After all, you want to leave the customer with the desire to find out more.

Check your grammar and spelling

Few things can be more destructive to the impact of a good sales pitch – especially in terms of its first impression – than bad grammar and spelling mistakes. When developing a sales pitch, take advantage of the tools in your word processing program to ensure that as many of the spelling errors as possible have been removed. Don’t forget to read over your work and, if possible, have someone else look it over, as well. To make this proofing process most effective, put some time between developing a sales pitch and reading it over. A few hours will do, but ideally you should wait at least overnight before the final proofing. You will be surprised at the number of errors and awkwardly worded sentences you find when your mind has had time to rest after initially writing a sales pitch.

By sales pitch writing that uses these five important tips, you will be providing yourself with an important advantage toward connecting with your potential customer in a meaningful way, and encouraging action to close the sale.